Mastercard Foundation Edtech Fellowship - Call for application (Cohort III)

Watch Pitch Video

SomaChat Services

Founder(s): 2

Founded: 2022

Location: Kenya

Category: Digital Content

About the company

SomaChat transforms learning by offering personalized study resources and interactive tools, all easily accessible via a WhatsApp chatbot.

Company Overview


SomaChat presents an enticing investment opportunity in Kenya's thriving EdTech landscape, leveraging mobile growth, government support, and a need for tailored education. It offers AI-driven learning via WhatsApp, with features like SOMA AI and exam prep tools, boosting student involvement. Its expert team and user-focused design support the Edtech Fellowship’s vision for better education in Kenya.

Market Opportunity


In Kenya's dynamic EdTech market, fueled by increasing smartphone and internet usage and a growing demand for personalized learning solutions, SomaChat stands out by leveraging WhatsApp's widespread adoption to provide accessible educational tools. The government's investment in digital learning infrastructure(DLI) further enhances the opportunity for high-quality resources. Despite facing competition from various platforms offering similar digital learning solutions, SomaChat's integration with WhatsApp and AI-powered personalized learning capabilities give it a distinct edge. By partnering with schools and offering engaging multimedia formats, SomaChat ensures rapid adoption and tailored support, setting it apart in a landscape where traditional resources and learning methods often fall short.

Product Description


SomaChat enhances Kenyan students' learning with its AI-powered tools on WhatsApp. By simply messaging "SOMA" to +254 769 000 555 to access SOMA AI, learners get personalized study aid. SOMA AI offers instant study materials, practice questions, and recommendations aligned with the curriculum. Core features include the adaptive SOMA Question Bank, engaging SOMA Quiz, and vast SOMA Exam Bank. Leveraging WhatsApp for accessibility and advanced machine learning for personalization, SomaChat optimizes learning on a scalable cloud-based platform for mobile and web.

Business Model


SomaChat targets students in Kenya, offering study resources and support for exams. Revenue models include B2C subscriptions and pay-per-use, B2B institutional licenses, and B2B2C partnerships. Marketing strategies include digital campaigns, partnerships with institutions and NGOs, and community building through online forums and social media.

Ownership


The Company has one shareholder, Mobidev Kenya Ltd, who owns 100% of Wasiliana PRSP Services Limited, the company where SomaChat is a product.

Target

Founder(s)

Christine Njoroge Linkedin Profile
Brian Ndege Linkedin Profile
Joseph Langat Linkedin Profile

Follow SomaChat Services's Growth

Interested in getting Updates about SomaChat Services's growth

Click on the button below to subscribe to SomaChat Services's Growth Tracker

Knowledge Pieces

Access a diverse range of educational resources that meet the
needs of startups, students, teachers, parents and other
stakeholders in the education sector

Downloadable Resource

Access and download evidence based research articles curated
by our expert team of researchers and learning scientists for
free