Watch Pitch Video
NABU
Founder(s): 2
Founded: 2021
Location: Kenya
Category: Digital Content
About the company
NABU addresses the foundational literacy challenges in Kenya by addressing the significant gap in access to culturally relevant, mother-tongue reading resources and publishing them for free on its NABU app and web.
Company Overview
NABU addresses the global literacy crisis, focusing on Kenya's marginalized populations. With millions of children lacking basic reading skills worldwide and many struggling in Kenya, NABU provides free, culturally relevant mother-tongue reading resources through its app and web platform. NABU's holistic literacy platform, offering reading materials, assessments, and gamification, sets it apart from competitors, ensuring inclusivity and accessibility for all learners. With a strong track record and strategic partnerships, NABU is poised to revolutionize literacy education and drive positive outcomes, aligning with the goals of the Edtech Fellowship.
Market Opportunity
NABU is strategically positioned in Africa's digital education market, focusing on mother tongue literacy and adaptable digital solutions to address the global literacy crisis. Its emphasis on local languages and optimized platforms ensures inclusivity and accessibility across diverse communities. NABU's holistic approach sets it apart from competitors, offering personalized app experiences and comprehensive web accessibility. By combining local content creation with tech-enabled accessibility, NABU drives positive learning outcomes among underserved populations, revolutionizing literacy education starting from Kenya.
Product Description
NABU provides culturally relevant mother-tongue reading resources through its app and web platform.It employs three key strategies: First, the Creative Fellowship trains local creators to produce engaging children's books in various Kenyan languages. Second, the NABU app offers personalized profiles and hundreds of original storybooks, even in regions with limited physical books. Lastly, NABU web extends access to the platform via computers, enhancing the reading experience with features like audio narration and comprehension activities, ensuring equitable access to quality educational resources.
Business Model
NABU targets pre-primary school children in marginalized communities, aiming to provide engaging storybooks in their native languages Revenue is generated through philanthropic sources, grants, corporate sponsorships, and with a plan to diversify revenue stream to include revenue via licensing agreements with publishers
Ownership
NABU is registered in Kenya as a branch of NABU Global Inc, a 501(c)(3) entity (NGO) incorporated in the United States
Target
Founder(s)
Follow NABU's Growth
Interested in getting Updates about NABU's growth
Click on the button below to subscribe to NABU's Growth Tracker
