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Esoma Solutions
Founder(s): 2
Founded: 2020
Location: Kenya
Category: Online Learning
About the company
Esoma Solutions is a web-based platform, with a mobile-friendly HTML version, built to deliver K-12 learning solutions in Sub-Saharan Africa. Esoma Solutions strives to catalyze a brighter, more empowered generation through educational excellence.
Company Overview
Esoma Solutions, an EdTech firm in Kenya, offers two main products, Esoma-KE and Esoma Kids, targeting K-12 education. The startup offers Esoma Kids, an online learning platform that provides teachers and learners with a digital learning tool to foster Foundational Literacy and Numeracy (FLN) through adaptive and personalized learning paths. The company addresses the challenge of limited access to quality education tools in Sub-Saharan Africa, where 89% of children struggle with basic literacy and numeracy. Esoma Kids provides an affordable, accessible platform with curated digital content, leveraging teaching and learning sciences to enhance learning outcomes. By promoting inclusive and equitable education, Esoma Solutions aims to foster lifelong learning opportunities for all learners.
Market Opportunity
Esoma Kids operates in Africa's growing EdTech market, targeting a vast market of over 8.3 million primary school children in Kenya alone. With a smartphone penetration rate of 61% and a focus on parents aged 24-50 earning at least the national minimum wage, Esoma Kids has access to approximately 35% of the total Kenyan market, amounting to about 2.9 million learners. With an innovative Competency Attainment Process (CAP) and plans to integrate Generative AI functionalities, Esoma Kids offers a pioneering personalized learning experience, poised to revolutionize educational technology in Africa and beyond. Esoma Kids is designed to foster foundational literacy and numeracy skills in children aged 6-10 through adaptive and personalized learning paths.
Product Description
Esoma Solutions offers two main products: Esoma-KE and Esoma Kids. Built on adaptive algorithms, Esoma Kids offers tailored learning experiences, tracking learners' progress and providing targeted interventions when needed. Parents and teachers can easily monitor learners' progress through the analytics dashboard, facilitating informed support.
Business Model
Esoma operates both a B2C and B2B2C model. Revenues are generated via subscriptions and ads revenue, charging "2 per child per month, $18 per child per year, and $15 per school child per year. Primary users are students aged 6-10, hailing from lower to upper-middle-class households
Ownership
The two cofounders - Kelvin Kung'u Munyambu and Julius Njuguna Irungu owns 50% each of the company
Target
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