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eKitabu Studio KSL
Founder(s): 2
Founded: 2018
Location: Kenya
Category: Digital Content
About the company
"Studio KSL is an eKitabu innovation that produces accessible early grade reading materials in Kenyan Sign Language (KSL) for deaf and hard of hearing learners to support language acquisition and build communication skills on a path to literacy."
Company Overview
Studio KSL is Deaf-led, and the management team have the relevant expertise, track record, and understanding of the problems they are trying to solve through the solution. Since 2017, the team has delivered over 337 sign language videos and story books in 7 African sign languages, reaching over 12M learners to date according to independent reporting by GeoPoll.
Market Opportunity
Studio KSL is solving the problem of a lack of learning materials that are accessible for deaf children to learn their first language: sign language. Less than 2% of the world’s 34,000,000 deaf children have access to a signed language in their early childhood years, depriving them not only of language, but also of cognitive, social, and emotional development. Foundational learning for deaf children depends critically on access to sign language, without which they are excluded from language, literacy, education, and life chances.
Product Description
The content created by Studio KSL is designed to support language acquisition and build communication skills, laying the foundation for literacy. Studio KSL’s Solution includes digital storybooks based on Universal Design for Learning; Storytelling through sign language video, written text, audio narration, captions, and interactive questions; and Sign language glossaries. It is built using open web standards: EPUB, HTML5, WCAG, and is distributed on YouTube, TV, and the eKitabu app.
Business Model
The company runs on B2B (contracts for education sector players such as TV stations in need of sign language content), B2C (targeting direct purchase by parents and families), and B2G (targeting large NGOs in education) business models.
Ownership
Studio KSL is a department that launched in 2018 within eKitabu and not an entity on its own. eKitabu is mainly owned by its senior management team: James Matthew, 45.135%, Will Nathaniel, 45.135%, Stillman Ltd. Partners, 7.629%, James M. Utterback, 0.356%, and Digital Divide Data Ventures, 1.744%.
Target
Founder(s)
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