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Recess Powered by Know Learning Limited
Founder(s): 2
Founded: 2020
Location: Kenya
Category: Digital Content
About the company
Recess offers a platform that promotes active parental engagement through personalized recommendations, interactive activities, and educational content tailored to each child's needs and interests.
Company Overview
Recess, addresses the challenge of parental engagement in children's education by offering personalized tools and resources. Recognizing the vital role of parental involvement in academic success and holistic development, the platform provides tailored recommendations, interactive activities, and educational content. By fostering active parental engagement, Recess not only enhances academic performance but also boosts students' motivation, self-esteem, and overall success in school.
Market Opportunity
In Kenya, particularly in peri-urban and urban areas, the importance of parental engagement in education is increasingly recognized as education standards improve. Parents seek tools to actively participate in their children's learning journey, but traditional methods may not always be convenient. With a large addressable market of over 10.4 million primary and 3.9 million secondary school students in Kenya, Recess sees significant opportunities for scale. While existing solutions like Zeraki and Ultratitude offer aspects of parental engagement, Recess stands out with its comprehensive, personalized, real-time, and collaborative approach, making parental involvement its exclusive focus area.
Product Description
Recess offers a comprehensive platform with four key features: School Administration Dashboard facilitates communication and collaboration; Student Enrollment Management streamlines administrative tasks and communication with parents; Data Analytics provides insights for informed decision-making; Teacher Interface empowers educators to personalize learning experiences. Additionally, the platform includes a Resource Library for curriculum-aligned resources, Parent Communication for updates and progress tracking, and Communication Tools for seamless interaction. With a user-centric approach, Recess ensures scalability and compatibility across web and mobile platforms, fostering active engagement in students' educational journey.
Business Model
Revenue streams include subscriptions paid by parents or institutions and licensing fees from educational partners. Customer acquisition methods encompass direct sales and marketing efforts, including targeted campaigns and referrals, as well as partnerships with educational institutions
Ownership
Company is majority-owned (55%) by senior management ( Emma, 40%, Benson, 10%, Edwin, 5%), and Bob Mwangi, 10%, investors, 30%, and ESOP 5%.
Target
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